Airtel has announced its Xstream Premium, which will now be a “streaming super app” and give users access to over 15 different over the top (OTT) streaming services as well. Airtel customers will be able to access content from these services from one app thanks to the service. It will be offered to Airtel customers at an introductory price of Rs 149 a month, or Rs 1,499 annually.
The new service will feature over 10,500 movies, shows and live channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, and Shorts TV.
The current OTT ecosystem offers a fragmented experience. Payments is also a difficult problem when one user has multiple subscriptions. The proposition pricing of subscribing to multiple services adds up very fast and becomes quite expensive,” Adarsh Nair, chief product officer (CPO) Airtel India told indianexpress.com in an interaction.
“One price. One Login. One login. Content from more than 10 platforms on one single app backed by our technology. Our OTT partners do what they do best: curate and create the best content. And we do what we do best: distribution and technology,” he added.
